The One Club

Young Ones Student Awards 2019

The One Club for Creativity has been and continues to be passionate about encouraging students and young professionals to showcase their creativity. Through the acclaimed Young Ones Student Awards, they aim to identify the best young creative talent from around the world in a variety of creative disciplines. 

BRIEF

Create the follow-up campaign to Il Makiage’s “100% high maintenance” launch campaign. After disrupting the streets of New York with their bold, unapologetic tone and with their sassy sense of humour, how can the brand double down and create disruption once again?

INSIGHT

You can always be greater than you were yesterday.