GORDON’S PREMIUM PINK GIN
BRIEF
Create a 360 campaign for a fast-moving consumer goods brand.
TRUTH
Men overly concerned with their perceived masculinity won't buy something that challenges their self-image.
#HeDrinksWhatHeWants
Apple Music Playlist Ad
Apple Music Playlist curated and updated weekly by Gordon's Premium Pink Gin consisting of songs which men should not feel guilty or “less manly” for listening to. All sorts of bangers.
Apple Podcasts Ad
Gordon's Premium Pink Gin podcast uploaded weekly, features prominent and everyday men discussing the ideas of masculinity and how it affects men of all ages